Page copy, blog posts, local landing pages and product descriptions for UK small businesses. Written for real people first, structured for search engines second. No jargon, no fluff, no "we deliver excellence in customer-centric solutions".
It's filler. It says the right shape of things without saying anything. Customers skim past it. Google ignores it. Compare:
"We are a leading provider of plumbing solutions dedicated to delivering excellence to our valued customers throughout the Hertfordshire area."
"Boiler stopped working? We're a small plumbing firm based in Stevenage. Same-day call-outs across north Herts, no call-out fee, and we won't try to sell you a new system you don't need."
Whether you need a full website rewrite or a single blog post, here's what we offer. All fixed-price, all in your voice.
Homepage, About, Services, FAQ — every page rewritten to sound like you talking. Built around what your customers actually search for, not what marketing textbooks say.
→ Typically 5-12 pages · Included in website buildsLong-tail blog posts targeting the questions your customers ask Google. 800-1,500 words, properly researched, written in your voice, with the SEO bones built in.
→ From £180 per postOne focused page per town or service area — "plumber Hitchin", "physio St Albans" — written to rank locally without being keyword-stuffed nonsense.
→ From £150 per page · Bundles availableDescriptions that aren't the manufacturer's copy-paste. Written for real shoppers, optimised with product schema, structured so Google indexes each one properly.
→ From £12 per product · Bulk discountsWelcome emails, follow-ups, monthly newsletters. Templates you can reuse — not one-off blasts that take a day to write each time.
→ From £120 per sequenceWeekly GBP posts written for you — offers, updates, seasonal hooks. Small thing, big effect on local rankings if you do it consistently.
→ Included in Local SEO retainerA clear process means we don't waste your time and we don't write five revisions before figuring out what you actually want.
15-minute call. We listen to how you talk about your business. That voice is what we'll write in.
What are your customers actually searching for? We find the real queries, not guess at them.
You see the draft within a week. You mark it up, tell us what's wrong, where it doesn't sound like you.
One round of revisions baked into the price. Most copy is finished after this. If not, we keep going.